How important is CCTV in the retail industry?

The Importance of CCTV and Security Cameras in the Retail Industry

It is not surprising that in tough economic times retailers are looking to protect their hard earned profits by minimising theft and other criminal activity such as shoplifting and employee theft. Luckily, technology has come to the rescue and retailers can now take advantage of CCTV surveillance systems which offer a level of performance and value that would not have been imaginable in the past. Samsung retail security solution provides retailers with a fully scalable solution for any sized premises from large superstores to small newsagents and budget. 

How important is CCTV in the retail industry?

  • Reduce Shoplifting 
  • Samsung retail surveillance solutions

The visible security camera can be an effective way to scare off shoplifters, because shoplifters who know the retail store is equipped with the CCTV security system are less tempted to steal or participate in unauthorised activities. In addition, the security camera can easily help you to identify the individual who committed the crime with the clear images. 

  • Reduce Employee Theft 

Despite of background investigations and interviews, no manger can ever be 100% sure that an employee won't steal anything. Observing and playing back recorded video on your security system allows you to spot cases of employee theft. For instance, Samsung DVRs (Digital Video Recorders) have the capability to overlay receipt text from a till onto the video image captures, as items are scanned in real-time. This can eliminate instances of employee theft, where cashiers pass high value items through a till system as a lower value item.

 Other Benefits of Installing Retail Security Cameras 

  • Safer Workplace

In addition to preventing criminal activity, security cameras can help build a safer workplace by monitoring employees and surveying the floor for any safety risks. For example, the CCTV camera can record instances of employee abuse or harassment towards other employees, which can be sued as evidence against the opponents. 

  • Merchandising and Store Management 

Security cameras can also improve productivity. Just the presence of security cameras can make employees more aware of how their time is spent, and this helps to improve the productivity and customer services. 

  • Marketing

The latest development in CCTV for retailers is that they can now use CCTV security cameras as a platform to track and analyse customer movement and interaction through insightful visual maps, charts and graphs. What this means is that retailers can now better understand customer behaviour so that any alternations, for instance, to store layout, signage or staffing levels, can affect footfall and sales conversion rates. 

Samsung Communications Centre offers a variety of indoor and outdoor CCTV security cameras and NVR Recorder specifically designed for retail applications. Contact us today for a full list of security systems services and CCTV security cameras that we can provide to your business.